Interesting. Firstly, I can't see it happening. This comes up every so often and leads to nothing but reiterations of the same auld cynicism. Secondly, Celtic Chief Executive Peter Lawwell seems to consider his club less a football team than a piece of art. He also couldn't resist making a jibe at Rangers' expense, the implication being that Celtic have greater appeal and "brand recognition" than the 'Gers on a global scale. Perhaps, Mr. Lawwell should note which Old Firm side are:
a.) Champions of Scotland.
b.) In the Champions League.