Why? The immediate answer is: blogs are stream of consciousness lite and, as such, deserve what they get. If a representative sample of blogs bore out this theory, that'd be fine. But the level of attention paid to blogs both noteworthy and otherwise suggests they are a cut above glorified Twitterings.* So how did it come to this? How did blogging become worse than the redheaded stepchild of prose. Self-important loudmouth arseholes befucked the form.
Worse still, there's method to their bullshit. There are three kinds of blogs:
- The Popular - Your Hipster Runoff's and your Magic Molly's. Prolific, visually arresting blogs with numerous readers. They are prominent, generating as many hits from chance encounters as by reputation. Generally, well written.
- The Obscure - Your Skronked's, random Blogger offerings. Often, though not exclusively, well maintained blogs with a specific focus (advertising an independent artist or business, for example.) Fairly well written, on the whole.
- The Anonymous - Your random Tumblr blogs. Mostly over or under-maintained diary blogs with little to no accessibility to anyone unfamiliar with the writer IRL. Writing quality ranges from passable to rabies.
Not for the first time, I feel out of step. I recoil from such "cool" blogs, while others borrow their gimmicks and mediocrity multiplies. The proliferation of their kind places me (and, by extension, this blog) in the minority. In a way, I'm OK with that. I don't want the morally vacuous arseholes who inflict these blogs on the world to read this. But as someone who actively seeks out (and enjoys the search) for writers worth reading, I increasingly feel like the alternative music rep wading through scores of crimes to find something fresh.
At the risk of sounding like a ganch, I'm under no illusion about the fluctuating quality of my own posts. This isn't a plea for validation or to solicit more readers. For many people, blogging is little more than an extension of social networking attention-seeking. And that's fair enough. Have at it, folks. But I won't stand for an all-encompassing brush tarring bloggers as "irrelevant" when there are exceptions as potent as Nick Nunziata, the aforementioned Allison Weiss, and this blog's own Christophe.
I read blogs. The quality and quantity of comments found for these blogs suggests I'm not alone. There's gold to be found. This lazy generalization shit will not stand.
* Yes, I am aware that this isn't the term.
** I love a good quote, but these cats are taking the piss.
Ian Pratt cares a lot.